Soluto

Trust comes before signatures. A deadline is not a number, it is a promise. There are certain ways to do business the Turkish way. Our trade has its own language and etiquette. We rolled up our sleeves and presented Soluto, a software company operating in Teknokent, to its target audience.

Global brands offer the same formula to every country. But the Turkish trade system has its own unique rules. Payment terms, checks, promissory notes, merchant's word, security deposits... All of these are unwritten rules. SMEs are the heart of this system. And it is not global brands that navigate their complexity, but local solutions.

Soluto doesn't act like a software developer. It explains things like a friend. It understands you, speaks your language, and simplifies complexities. As analytical as a software developer, as sincere as a craftsman, as practical as a Turk.

We looked around at the competition. And we realized that the biggest gap in the industry wasn't technology but sincerity. Not everything is global. Because some jobs can't be left to Jennifer, Edward, or Julia. Turkish SMEs must go digital with Turkish intelligence.

Soluto combines a powerful stance that can appeal globally with the sincerity of a local mind. Understands. Knows. Produces solutions. These three words summarized the brand's strategy. We created a brand that takes the fear out of technology and puts people at the center.

Not too technical, not too personal. Real. Understandable. Ours. We gave our businesses what they needed.

Two distinct characters merged in the logo. “so” represented the brand's social, colorful, energetic side; while “luto” represented its professional and corporate side. Both serious and energetic... Just like the Turkish people.

Soluto is no longer just software, it's the digital embodiment of a culture. Witty in its campaigns, authentic on social media, global in its visuals but local at heart. And it shows this everywhere, from billboards to its corporate identity.

With its sincere communication, colorful visual identity, and unique product names, Soluto has become a friend to Turkish SMEs. By the way, Edvard shouldn't try to learn how to pay by check. Turkish SMEs, go digital with Soluto!