Çimstone, the original and only brand of quartz countertops, is ready to reclaim its position in the sector, re-enter the digital arena, and redefine its brand identity.

We empathized with our target audience in our strategy based on the insight that kitchen and bathroom countertops are mostly the same products purchased 1-2 times. They acted with the perspective of “If it is to be, let it be the best, the highest quality, the most known!” in this lifelong purchasing behavior. Cementing its place in the sector with solid communication by saying, “If it has to be, let it be Çimstone,” Çimstone continues to be the lifelong companion of homes.