Izmir Metropolitan Municipality had requested the creation of a user platform to popularize the use of bicycles in line with the city's potential. As Ince Fikirler, Izmir's agency, we brought the bicycle rental system Bisim to life. Bisim, in which we carried out all brand positioning and 360-degree communication works from brand name to slogan, logo design, corporate identity, and outdoor works, turned into a project that spread from language to language.

Bisim, which entered the market with an easy-to-remember and striking name, has a name that evokes the phrase “My bike” and reflects feelings of sincerity and belonging like Izmir. Like İzmir's Kordon, Bisim's logo, which brings blue and green together, reflects the endless energy of Izmir residents and invites them to adventure, making Bisim's brand character visible. While Izmirites discovered the most beautiful roads in all points of the city by saying, “Roads are now bisim,” Bisim grew daily and became a global brand. This story is ours.