From the initial spark of an idea to the moment the brand touches its customer... The sum of every moment flowing along that line: Experience. Experience is the sum of the contacts a brand establishes with its customers. Seeing, hearing, feeling, remembering... All the emotions evoked by appealing to the senses are experience. It is this emotion that makes a brand unforgettable. It is the moment that is lived. We place brands within these moments. We generate ideas every day. Ideas are born in our minds. Sometimes they come to life in a note written on glass, sometimes among post-it notes, sometimes in the middle of a discussion. Beyond a meeting space; a place where ideas are tested, tried, and turned into stories... Our office is our laboratory. Every corner of incefikirler is a reflection of how we think. Ideas flow between glass walls, and the walls echo with thoughts.
First, we branded ourselves.
We know how to make an emotion memorable and how to make a brand felt. We transform our ideas into experiences that touch people's hearts. How do we touch those moments where brands intersect with people? Here are a few examples:
Dream Corner
We designated certain corners of the hotel for dreaming and putting those dreams into writing. We left a pen and paper in those corners. We started a story with one sentence on each piece of paper and asked guests to complete the stories. After completing them, we asked them to place their papers in the Transformation Box. We then compiled all these stories into our book, Stories Passing Through Marriott. Thus, Marriott became not just a hotel, but an inspiring stop.
The Little Hands Behind the Label
On April 23, we had the children of Oruçoğlu employees draw their dream packaging labels. Each one described their dream with a child's heart. Thus, label design became an experience enriched by the children's efforts.
Content Creation Guide
We had an idea to turn every corner of the hotel into a content creation space to create a unique experience for our guests and inspire them to take action: a content creation guide for social media! We created a booklet for Marriott guests titled "The best places to take photos/videos at Marriott and content suggestions." Our restaurants, rooms, sea-view windows, and even our saunas have all been transformed into content creation spaces.
Don't forget...
A small gesture can turn into a big experience. We gave guests a "don't forget" list. We prepared a checklist that included a toothbrush, charger, passport, and many other items. A simple but heartfelt reminder... The stay ended, but the trust in the brand remained.
Hear, Feel, Connect.
Coffee has both a scent and a sound! We placed the brand's Spotify playlist on the sleeve via a QR code. An experience that brings together the senses of smell, taste, and sound, all with rhythm!
