From the initial spark of an idea to the moment the brand touches its customer... The sum of every moment flowing along that line: Experience. Experience is the sum of the contacts a brand establishes with its customers. Seeing, hearing, feeling, remembering... All the emotions evoked by appealing to the senses are experience. It is this emotion that makes a brand unforgettable. It is the moment that is lived. We place brands within these moments. We generate ideas every day. Ideas are born in our minds. Sometimes they come to life in a note written on glass, sometimes among post-it notes, sometimes in the middle of a discussion. Beyond a meeting space; a place where ideas are tested, tried, and turned into stories... Our office is our laboratory. Every corner of incefikirler is a reflection of how we think. Ideas flow between glass walls, and the walls echo with thoughts.
First, we branded ourselves.
We know how to make an emotion memorable and how to make a brand felt. We transform our ideas into experiences that touch people's hearts. How do we touch those moments where brands intersect with people? Here are a few examples:
Dream Corner
We created quiet corners in the hotel where guests could dream and put their ideas into words. We left a pen and paper in each spot, began a story with a single sentence and invited guests to complete it. They placed their finished stories in the “Back to Myself” box. We later collected them in our book “Stories That Passed Through Marriott”. Marriott became more than a hotel: it became a place that inspires.
The Little Hands Behind the Label
For Children’s Day on 23 April, we invited the children of Oruçoğlu employees to draw their dream packaging labels. Each child expressed their imagination in their own way, turning label design into an experience shaped by children’s creativity.
Content Creation Guide
We had an idea to turn every corner of the hotel into a place for creating content and give guests a different experience: a social media content guide. We created a booklet for Marriott guests with the best photo and video spots and content ideas. Our restaurants, rooms, sea-view windows and even saunas became places to create.
Don't forget...
A small gesture can become a great experience. We gave guests a “Don’t forget” checklist, covering toothbrushes, chargers, passports and much more. A simple, heartfelt reminder: the stay ended, but trust in the brand remained.
Hear, Feel, Connect.
Coffee has both a scent and a sound! We placed the brand's Spotify playlist on the sleeve via a QR code. An experience that brings together the senses of smell, taste, and sound, all with rhythm!