Sigortayeri, a subsidiary of Aktif Bank, recognized the need for change. It had lost its old charm and needed to meet the brand identity requirements of the period. Our team was brought in to lead this transformation. In the rebranding of Sigortayeri, we didn't just update the brand; we reinvigorated it, positioning a modern corporate image that reflects its values and culture.

This is Sigortayeri

Our rebranding efforts for Sigortayeri were comprehensive, touching every aspect of the brand. We renewed its positioning, communication strategy, logo, slogan, and website, all to rebrand and lead the insurance comparison sector. By building a new shopping experience, we enabled people to buy insurance and use their time effectively. We made it a desirable brand with functional benefits.