DESA Energy, a subsidiary of Yaşar Holding, wanted to enter the electric vehicle charging station sector. In this new sector, where brand awareness and loyalty were not strong enough, it was necessary to join a strong brand.

Charging VARR is no problem.

There was a favorable environment to attract attention in a sector that was starting to grow. İnce Fikirler's creative team crowned this advantage with a remarkable and powerful brand. With its catchy brand name, generic communication discourses, and strong visual identity, VARR is ready to spread everywhere with its power.