Sigortayeri

You've just bought your car, and at the first turn, someone stops you and says: “Would you sign the mortgage deed?” The title of the shortest horror movie script: Insurance agent language and insurance jargon. Cut!

The digital age is advancing rapidly. People now want to make every decision in their lives with a few clicks on a screen. But the insurance industry still smells like paper. Plus, thousands of terms circulate in every process. This language is incomprehensible to Generation Y and Z. A brand needed to tell them, “I understand your language.” Sigortayeri, an affiliate of Aktif Bank, came for this.

Sigortayeri doesn't talk like an insurance agent. It explains things like a friend. Accessible, understandable, sympathetic, energetic. Yet also professional and reliable.

We studied the industry and listened to the employees. We saw that people weren't wary of insurance itself, but of insurance jargon. So the problem wasn't with the product, but with its intimidating communication. Someone needed to step up and say, “It's not that complicated.” “This is Sigortayeri.” Short, clear, memorable. Just like the brand's new identity.

Sigortayeri has become a brand that clearly guides a complex sector. We built our communication strategy around the idea of “being understood.” Because being understandable is the first requirement for trust.

Simple, fast, practical. That was the essence of Sigortayeri's language.

We combined sharp lines that emphasize clarity and robustness with soft details that convey sincerity and innovation.

With Sigortayeri's digital experience, users can now find the policy that best suits them without wasting time. Campaigns, content, visuals... They all convey the same feeling: “Everything here is very practical.” Daini mürtehin şerhi, optional financial liability, or policy clauses... Let the insurers know the terms.

The best way to simplify complexities is through effective communication. This is where subtle ideas and strong brand positioning come into play!