Really

“The serious problem with your plate: This plate isn't enough for any of us. You need to make 120-130 of these plates so the whole studio can eat. Really good.” A chef who received this comment from the judges for his buffalo wings on Masterchef... A chicken shop idea... Really good idea. You really need to explain it well.

Fried chicken… Left behind in the backyard of fast food culture, a meal quickly eaten and forgotten. Can you call a dish that the chef touches, prepared by hand, combining street culture with gastronomy, fast food? We couldn't. A world where flavor is fast, but the experience is savored. It's not called fast food, it's called fast casual.

Cool but meticulous, seemingly urban but sincere in the kitchen... We imagined a character who thinks like an architect, designer, or chef. Really's personality is built on balance.

Truly delicious chicken from the hands of real chefs... From cooking techniques to sauces, every step is masterfully crafted here.

A real chicken experience, where chickens cluck like rubber chickens. We drew inspiration from reality.

The brand's language is as honest as its stance. It doesn't shout, it just states. It doesn't try to persuade, it builds sincerity. Every communication conveys this feeling: “It's really telling the truth.”

Flawless balance, minimal details, and of course simplicity... From the sign to the menu, from the packaging to the interior, everywhere embodies the idea of “cool in appearance, chic in detail.” The discipline in the chef's kitchen merges with the aesthetics on the designer's desk.

The idea hit the streets with the first branch in Beşiktaş. “Isn't it time to eat real chicken?” It reached thousands of people with a billboard located in the heart of the city. The second branch is on the way. And that voice is getting louder.

In an age where everything is copied, we showed that being “real” can be branded. We didn't exaggerate or embellish unnecessarily. Truly good branding. We are very happy to be part of this success. Really!