HeyGym

One morning while looking at yourself in the mirror, one evening while slouching at your computer, while trying to lift a heavy load, the moment you realize you're getting older and haven't done anything to stay fit... Hey! Something's wrong. You need to take action! Sometimes you need a voice that says, “Hey!” We're here.

Gyms are packed, and so are our minds. Exercise isn't just about working out; it's also about managing time, stress, and motivation. At home, at work, in traffic... We're constantly busy. Making time for yourself has become a luxury. “How can I fit exercise into my life?” HeyGym, an online platform that brings together healthy living and fitness experts and people seeking services in these areas, was born as an answer to this question.

HeyGym is like a coach who always smiles, gets you moving, and keeps you motivated. It's not harsh or bossy. It doesn't say, “You can do it!” It says, “Let's do it together.” As organized as a white-collar worker, as disciplined as an athlete, as sincere as a friend.

We realized that people actually wanted to take action, but they couldn't get motivated because they felt alone. They needed a community, not just a program. A team that inspires action with a “Hey!”, a team that shares the energy of movement… We had to transform HeyGym from a brand into a movement culture.

A community that inspires you to take action and makes you feel like you belong! This community is made up of very sincere and trustworthy people. They talk to you as if you were a family member or one of their closest friends. Hey! Isn't that great?

Energetic, sincere, and guiding. Doesn't give orders, invites. Starts with “Hey!” and brings the rest along. Sentences are short, voice is clear, emphasis is positive.

Its visual world is as energetic as its language. Not flashy, but vibrant. Dynamic lines, rhythmic typography, and colors that carry that energy. The visual world is synchronized with the brand's character.

HeyGym was born as a digital platform, and became a lifestyle habit. The motivation that started on screen continued in homes. Every notification was sent to inspire action: “Hey! What did you do for yourself today?” Campaigns, content, events... All for one purpose: to convey the feeling that “You're not alone, we'll do it together.”

We said, “Hey!” and they responded: “We're here too.” Not a brand, but a community that inspires action... Hey, this is really satisfying!