Yuva

When worries echo in our minds, someone comes along and says, “Calm down, I'm here, we'll figure it out.” At times like these, life suddenly becomes beautiful.

The world is changing rapidly. Children are born into technology. What remains unchanged is parents' anxiety. From education to health, screen time to the future, there are thousands of questions on their minds... Children must prepare for exams and for life. Parents, meanwhile, must both work and keep up with their children.

Someone who draws their wisdom from patience and their energy from love... Possessing both a mother's warmth and an expert's reliability. They understand you more than they talk about themselves. If they were a person, they would be someone who cares more about their child's happiness than their success.

Accessing information is now easy. The hard part is accessing the right information. While scrolling through Reels, in the news, at gatherings with friends, everyone has an opinion. What's right for my child? Is my child missing out on something? Should I prepare my child for life or for exams? Parents need someone who understands them and whom they can consult on every issue concerning their child.

A brand that comforts you like listening to the advice of a wise woman who says, “I understand you, I've been there too,” but also makes you trust her experience... What should be done to convey this sincerity? A brand name that comes from life itself, a sincere and friendly tone, a comforting language, and real experiences should be offered.

Empathy, empathy, empathy... This brand's greatest strength is reflected in its language. Neither instructive nor commanding. A language that says, “We won't take your place, but we'll be by your side,” allowing parents to find their own inner voice!

The typography is calm, the lines are soft. But it's also colorful and warm! Just like a child's room.

Yuva has transformed into a huge platform where experts in their fields meet with parents. Psychologists, dietitians, child development specialists, breastfeeding consultants, and many other experts have joined Yuva. It has become a home for both happy parents and distinguished experts.

To describe a brand, you must first understand it. When designing Yuva, we listened to the anxieties of parenthood, the innocence of childhood, the expectations of the new generation, and the complexity of accessing accurate information. What emerged was more than a platform; it was an emotional map. The New Generation Grows Up in Yuva.