Osınıf

In elementary school, high school, tutoring centers... Some classes are popular. The hardest-working students are there, the most creative ideas come from there. Those who excel in sports are there, as are those with extra talent for music. The enthusiastic ones, the hardworking ones, the ones who take their education seriously... Teachers enjoy teaching in that class. Parents whose children are in other classes try to get their children transferred to that class.

The online education sector is growing rapidly. They all promise the same thing: “Quality education, rich content, easy access.” If the functional benefits are the same, an emotional benefit is needed to make a difference. People from every class in our target audience strive for education and success, for the future, for a comfortable life, for prestige. They strive to “move up a class.” And they expect first-class service.

As energetic as a restless classmate, as innovative as a rap song written by artificial intelligence, as sincere as a teacher who knows all their students' names. Knows how to have fun, knows how to teach.

We examined the sector from top to bottom. The problem was neither in the content nor in the infrastructure. The problem was that people did not feel privileged. Students, parents, adult students, stakeholders, families, teachers, and educational institutions... Our target audience was that huge class made up of diverse individuals, but united by the common goal of succeeding and moving up to the next grade!

The class everyone wants to be in! Here, everyone is privileged. Everyone is pursuing the same goal: To become the best version of themselves.

Not a language that “teaches lessons,” but one that “learns together.” Colorful, energetic, witty, sincere...

An identity that conveys movement with dynamic lines and sincerity with smooth transitions. Neither overly corporate nor frivolous. Just like the brand itself: A perfect balance that combines seriousness with energy.

Osınıf is not just an online platform, it's a living ecosystem. An interface that talks to the user, campaigns, content, music, colors... All carried this energy: “Everyone here is special.” The rap song we made with artificial intelligence even caught on with the students.

We wrote that feeling, we designed that energy, we built that class together. The class everyone wants to be in!