Tea of Us
A fine tea required a fine branding!
We had to carry out branding as fine as the taste of its teas for an entity producing herbal teas with completely natural ingredients. We had to highly surpass the other herbal tea brands in the market for teas with functional ingredients. At this point, we brewed out tea and rolled up our sleeves in order to perform a strategy work immediately.
We identified those individuals who enjoy drinking tea, who want to make use of the benefits of tea and who know tea is a wonderful gift as our target group. We set up our strategy, knowing that we could reach this target group through a dynamic and funny communication.
Having found the enjoyable, easily understandable name Tea of Us, which would describe the essence of tea drinking ritual, we accomplished the brand strategy and positioning. We created from scratch a wonderful brand together with its logo, follow-up communication and corporate identity.
We ensured the target group to easily perceive and take the tea they needed in an easy manner with names and special designs describing the benefits of tea.
Making everything fine with a cup of tea, Tea of Us is now being enjoyably sipped.
