Bisim

Izmir Metropolitan Municipality wanted a platform that would encourage cycling in line with the city’s potential. As Izmir’s agency, incefikirler brought the Bisim bicycle rental system to life. From its name and slogan to its logo, corporate identity and outdoor campaigns, we developed its positioning and 360-degree communication. Bisim became a project that spread by word of mouth.

Bisim entered the market with a memorable, distinctive name that evokes “my bicycle” in Turkish and reflects Izmir’s warmth and sense of belonging. Its logo combines blue and green, like the city’s waterfront, expressing Izmir’s boundless energy and inviting people on an adventure. As residents discover the city’s routes and say “the roads are ours now”, Bisim continues to grow into an international brand. This is our story.